Edition: 2
Publication date: 2007-07-19
Dewey code: 658.11
RRP: £9.99
Price: £3.97
Review From Acorns: How to Build a Brilliant Business / Prentice Hall:
Creator: Nick Robins
Publication date: 2008-10-19
Dewey code: 332.6
RRP: £19.99
Price: £15.82
Review Sustainable Investing: The Art of Long Term Performance / Earthscan Ltd:
Publication date: 2000-04-26
Dewey code: 394.2068
RRP: £25.95
Price: £12.70
Review Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions / John Wiley & Sons:
Edition: New edition
Publication date: 1997-10-30
Dewey code: 658.406
RRP: £35.50
Price: £24.43
Review Managing at the Speed of Change: How Resilient Managers Succeed and Prosper Where Others Fail (Managing) / John Wiley & Sons:
Publication date: 2005-12-08
RRP: £9.99
Price: £8.83
Review Payroll in 90 Minutes (In 90 Minutes) / Management Books 2000 Ltd:
Publication date: 2001-08-01
Dewey code: 332.63222
RRP: £29.99
Price: £17.67
Review Bollinger on Bollinger Bands / McGraw-Hill Professional Bollinger Bands:
Publication date: 2008-08-15
Dewey code: 346.41082
RRP: £34.99
Price: £20.18
Review Essential Strategies for Financial Services Compliance / John Wiley & Sons:
Authors
- Bruce Baggaley
- Brian H. Maskell
Publication date: 2003-12-19
Dewey code: 657
RRP: £26.99
Price: £22.44
Review Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise / Productivity Press:
Edition: 2
Publication date: 2003-12-22
Dewey code: 658
RRP: £37.99
Price: £29.99
Review Management / Financial Times/ Prentice Hall:
Authors
- Spencer Johnson
- Kenneth H. Blanchard
- William Oncken
- Robert Lorber
Publication date: 2005-04
Dewey code: 650
RRP: £24.99
Price: £16.02
Review The One Minute Audio Collection / Simon & Schuster Audio:
Authors
- Edith Hotchkiss
- Edward I. Altman
Publication date: 2006-01-10
Dewey code: 658.15
RRP: £60.00
Price: £31.78
Review Corporate Financial Distress and Bankruptcy: Predict and Avoid Bankruptcy, Analyze and Invest in Distressed Debt (Wiley Finance) / John Wiley & Sons:
Publication date: 2008-04-23
Dewey code: 658
RRP: £12.50
Price: £9.16
Review BPMN, the Business Process Modeling Notation Pocket Handbook / Lulu.com:
Edition: New edition
Publication date: 2000-08-26
Dewey code: 380
RRP: £9.99
Price: £8.83
Review The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) / Texere Publishing,US:For decades marketing thought of itself as an objective and increasingly quantifiable science. It is ironic that just as it seemed to have won a place in the highest business councils of the land with its credo of putting the customer first, that everything should suddenly go horribly pear shaped. Somewhere between the launch of satellite television in the UK and the fall of Margaret Thatcher, all the certainties of consumer expectation, segmentation, behaviour and communication that underpinned the so-called "science" of marketing, seemed to evaporate. Since then marketers have been struggling in different ways to come to terms with splintering social structures, changing tastes and a fragmenting mediascape. Every week the marketing and business press reports some new wheeze or nostrum of the month as marketers attempted to develop a new vocabulary in a language they did not yet understand to deliver a message they were not yet sure of. Most prominent among them were leading-edge advertising agencies such as HHCL, Chiat Day and its subsequent incarnation in London, St Lukes. As planning director of St Lukes, John Grant can reasonably lay claim to be one of the creators of the new language of marketing. The significance of his book The New Marketing Manifesto, lies in the fact that for the first time it draws together all the different strands of modern practice in the creation and communication of brands, and provides a coherent intellectual framework or grammar for the new ideas. It also gives valuable insights into how one of the most creative and original advertising agencies in the world approaches its business. With great eloquence and insight Grant describes how the role of brands in society has changed over the past century, arriving at the startling conclusion that "brands are (now) surrogate traditions". [+]Because they are now so much more important to society, they demand much more careful consideration he says. Perhaps "The New Marketing Primer" would have been a better title. Compellingly written, perhaps even overloaded with supporting evidence, Grant outlines the syntax of the "new marketing" with 12 rules for building successful brands in the 21st Century. This is that rare creature; an important book about marketing. Aimed at marketing service providers, people in marketing departments and anyone who has to make marketing decisions, ie, anyone in business, it is informative, stimulating and inspiring by turns. If there is one book you buy about marketing this year, this should be it. -Alex Benady.
Edition: 1
Publication date: 2007-06-03
Dewey code: 658.403
RRP: £19.99
Price: £14.47
Review Change Management Masterclass: A Step-by-step Guide to Successful Change Management / Kogan Page Ltd:
Edition: 2
Publication date: 2004-03-01
Dewey code: 658.15
RRP: £12.99
Price: £7.26
Review The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers, Second Edition / McGraw-Hill Professional:
Edition: New Ed
Publication date: 2007-07-05
Dewey code: 330.9045
RRP: £9.99
Price: £6.95
Review Capitalism Unleashed: Finance, Globalization, and Welfare / OUP Oxford:
Publication date: 2008-04-04
Dewey code: 332.6324
RRP: £14.99
Price: £6.70
Review Commercial Real Estate Investing: A Creative Guide to Succesfully Making Money / John Wiley & Sons:
Authors
- Bill M. Williams
- Justine GregoryWilliams
Publication date: 2004-03-12
Dewey code: 332.645
RRP: £46.95
Price: £28.54
Review Trading Chaos: Maximize Profits with Proven Technical Techniques (A Marketplace Book) / John Wiley & Sons:
Publication date: 2006-07-25
Dewey code: 332.45
RRP: £47.50
Price: £30.68
Review Foreign Exchange: A Practical Guide to the FX Markets (Wiley Finance) / John Wiley & Sons:
Creator: Joanna Ledgerwood
Publication date: 1999-02-28
Dewey code: 332.2
RRP: £29.95
Price: £14.25
Review Microfinance Handbook: An Insitutional and Financial Perspective (Sustainable Banking with the Poor) / World Bank Publications:
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From Acorns: How to Build a Brilliant Business, Sustainable Investing: The Art of Long Term Performance, Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Managing at the Speed of Change: How Resilient Managers Succeed and Prosper Where Others Fail (Managing), Payroll in 90 Minutes (In 90 Minutes), Bollinger on Bollinger Bands, Essential Strategies for Financial Services Compliance, Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise, Management, The One Minute Audio Collection, Corporate Financial Distress and Bankruptcy: Predict and Avoid Bankruptcy, Analyze and Invest in Distressed Debt (Wiley Finance), BPMN, the Business Process Modeling Notation Pocket Handbook, The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials), Change Management Masterclass: A Step-by-step Guide to Successful Change Management, The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers, Second Edition, Capitalism Unleashed: Finance, Globalization, and Welfare, Commercial Real Estate Investing: A Creative Guide to Succesfully Making Money, Trading Chaos: Maximize Profits with Proven Technical Techniques (A Marketplace Book), Foreign Exchange: A Practical Guide to the FX Markets (Wiley Finance), Microfinance Handbook: An Insitutional and Financial Perspective (Sustainable Banking with the Poor) |
