Authors
- James R. Newman
- Ernest Nagel
Edition: Revised
Publication date: 2001-10-31
Dewey code: 511.3
RRP: £16.50
Price: £7.58
Review Godel's Proof / New York University Press:
Publication date: 2001-03-01
Dewey code: 658.85
RRP: £56.50
Price: £16.97
Review The Unfair Advantage: Practical Applications of NLP for Sales and Marketing / Lakin Associates,US:
Edition: 3rd Edition
Publication date: 2006-03-24
Dewey code: 332.6323
RRP: £26.99
Price: £16.19
Review An Introduction to Bond Markets (Securities Institute) / John Wiley & Sons:
Edition: New edition
Publication date: 1993-12-01
Dewey code: 658
RRP: £10.99
Price: £7.61
Review Managing with Power: Politics and Influence in Organizations / Harvard Business School Press:
Authors
- Michael J. Silverstein
- Neil Fiske
Publication date: 2008-08-02
Dewey code: 380
RRP: £9.99
Price: £4.54
Review Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them / PORTFOLIO:
Authors
- Andrew G. Dismore
- Michael Garvey
- Heather Dismore
Dewey code: 647.95068
RRP: £14.99
Price: £5.66
Review Running a Restaurant for Dummies (For Dummies) / John Wiley & Sons:
Edition: 2nd Revised edition
Publication date: 2007-12-04
Dewey code: 657.9042028555
RRP: £18.50
Price: £11.30
Review QuickBooks 2008: The Missing Manual / Pogue Press:
Publication date: 2005-07-29
Dewey code: 511
RRP: £20.50
Price: £17.18
Review Stochastic Calculus for Finance: The Binomial Asset Pricing Model: v. 1 (Springer Finance): The Binomial Asset Pricing Model: v. 1 (Springer Finance) / Springer:
Edition: New Ed
Publication date: 2006-06-29
RRP: £8.99
Price: £4.45
Review Half Gone: Oil, Gas, Hot Air and the Global Energy Crisis / Portobello Books Ltd:
Edition: Fourth Edition
Publication date: 2003-05-23
Dewey code: 658
RRP: £31.99
Price: £24.58
Review Project Management: Planning and Control Techniques / John Wiley & Sons:
Edition: 4Rev Ed
Publication date: 2005-03-24
Dewey code: 332.644
RRP: £80.00
Price: £58.35
Review The New Trading Systems and Methods, 4th Edition (Wiley Trading) / John Wiley & Sons Inc:
Publication date: 2008-08-03
RRP: £12.99
Price: £7.99
Review Beyond Bullsh*t: Straight-Talk at Work: Straight-talk at Work / Kogan Page:
Edition: New edition
Publication date: 2004-05-27
Dewey code: 920
RRP: £8.99
Price: £4.63
Review Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture / Piatkus Books:
Publication date: 2007-01-26
Dewey code: 338.766342092
RRP: £14.99
Price: £2.99
Review Bottled for Business: The Less Gassy Guide to Entrepreneurship / Capstone:
Edition: 4
Publication date: 2008-03-04
Dewey code: 658.575
RRP: £41.99
Price: £36.94
Review Innovation Management and New Product Development / Financial Times/ Prentice Hall:
Publication date: 2005-02-01
RRP: £26.99
Price: £18.26
Review Developing and Applying Study Skills: Writing Assignments, Dissertations and Management Reports / Chartered Institute of Personnel and Development:
Publication date: 2007-10-01
Dewey code: 323
RRP: £18.99
Price: £15.17
Review Development, Security and Unending War / Polity:
Publication date: 2008-07-07
RRP: £7.00
Price: £3.90
Review Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords / iUniverse.com:
Publication date: 1994-09-01
Dewey code: 658.85
RRP: £18.99
Price: £10.94
Review Solution Selling: Creating Buyers in Difficult Selling Markets / McGraw-Hill Professional:
Authors
- P.R. Smith
- Jonathan Taylor
Publication date: 2004-06-15
Dewey code: 658.802
RRP: £32.50
Price: £25.40
Review Marketing Communications: An Integrated Approach / Kogan Page Ltd:Advertising is key in marketing but marketing has moved on from just endlessly upping the customer body count to keeping customers once you've reeled them in. The author of Marketing Communications, Paul Smith says success is all about integrating separate approaches such as PR, internal and direct marketing into one complete marketing strategy. All the promotional elements which are used to gain customers must be planned and then implemented in a co-ordinated way. And then, as they say, you'll have them "from the womb to the tomb". Marketing Communications is designed to be dipped into when you need a particular question answered rather than read from cover to cover. It's accessible and uses familiar campaigns (such as the Variety club gold heart) to illustrate all the steps to marketing for the millennium. There's a great chapter on how to work with agencies and consultants, marketing on the Internet, corporate identity (Shell change their logo every 12 years) and it even dips into the Holy Grail for PR and marketing execs-dealing with the media. There are also essential contact details for organisations and industry bodies at the end of each chapter. This is an essential tool for any marketing professional or student and a great marketing reference book on the formulation and understanding of integrated marketing strategy. -Kristen Bowditch.
| Models & Brands:
Godel's Proof, The Unfair Advantage: Practical Applications of NLP for Sales and Marketing, An Introduction to Bond Markets (Securities Institute), Managing with Power: Politics and Influence in Organizations, Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them, Running a Restaurant for Dummies (For Dummies), QuickBooks 2008: The Missing Manual, Stochastic Calculus for Finance: The Binomial Asset Pricing Model: v. 1 (Springer Finance): The Binomial Asset Pricing Model: v. 1 (Springer Finance), Half Gone: Oil, Gas, Hot Air and the Global Energy Crisis, Project Management: Planning and Control Techniques, The New Trading Systems and Methods, 4th Edition (Wiley Trading), Beyond Bullsh*t: Straight-Talk at Work: Straight-talk at Work, Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture, Bottled for Business: The Less Gassy Guide to Entrepreneurship, Innovation Management and New Product Development, Developing and Applying Study Skills: Writing Assignments, Dissertations and Management Reports, Development, Security and Unending War, Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords, Solution Selling: Creating Buyers in Difficult Selling Markets, Marketing Communications: An Integrated Approach |
