Publication date: 2006-04-01
RRP: £16.99
Price: £8.85
Review The Personal Trainer's Handbook: Manage Your Business, Know Your Clients (Fitness Professionals) / A & C Black Publishers Ltd:
Creator: Richard R. Nelson
Edition: New Ed
Publication date: 2006-01-19
Dewey code: 338.064
RRP: £30.00
Price: £18.00
Review The Oxford Handbook of Innovation (Oxford Handbooks in Business and Management) / OUP Oxford:
Authors
- Paul Dainty
- Moreen Anderson
Dewey code: 658
RRP: £24.99
Price: £16.40
Review The MBA Companion (Palgrave Student Companions) / Palgrave Macmillan:
Edition: New Ed
Publication date: 2000-08-26
Dewey code: 380
RRP: £9.99
Price: £8.99
Review The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) / Texere Publishing,US:For decades marketing thought of itself as an objective and increasingly quantifiable science. It is ironic that just as it seemed to have won a place in the highest business councils of the land with its credo of putting the customer first, that everything should suddenly go horribly pear shaped. Somewhere between the launch of satellite television in the UK and the fall of Margaret Thatcher, all the certainties of consumer expectation, segmentation, behaviour and communication that underpinned the so-called "science" of marketing, seemed to evaporate. Since then marketers have been struggling in different ways to come to terms with splintering social structures, changing tastes and a fragmenting mediascape. Every week the marketing and business press reports some new wheeze or nostrum of the month as marketers attempted to develop a new vocabulary in a language they did not yet understand to deliver a message they were not yet sure of. Most prominent among them were leading-edge advertising agencies such as HHCL, Chiat Day and its subsequent incarnation in London, St Lukes. As planning director of St Lukes, John Grant can reasonably lay claim to be one of the creators of the new language of marketing. The significance of his book The New Marketing Manifesto, lies in the fact that for the first time it draws together all the different strands of modern practice in the creation and communication of brands, and provides a coherent intellectual framework or grammar for the new ideas. It also gives valuable insights into how one of the most creative and original advertising agencies in the world approaches its business. With great eloquence and insight Grant describes how the role of brands in society has changed over the past century, arriving at the startling conclusion that "brands are (now) surrogate traditions". [+]Because they are now so much more important to society, they demand much more careful consideration he says. Perhaps "The New Marketing Primer" would have been a better title. Compellingly written, perhaps even overloaded with supporting evidence, Grant outlines the syntax of the "new marketing" with 12 rules for building successful brands in the 21st Century. This is that rare creature; an important book about marketing. Aimed at marketing service providers, people in marketing departments and anyone who has to make marketing decisions, ie, anyone in business, it is informative, stimulating and inspiring by turns. If there is one book you buy about marketing this year, this should be it. -Alex Benady.
Creator: Uma Kothari
Edition: New title
Publication date: 2005-12-01
Dewey code: 338.9009
RRP: £18.99
Price: £11.19
Review A Radical History of Development Studies: Individuals, Institutions and Ideologies / Zed Books Ltd:
Authors
- Harvard Business School Press
Dewey code: 658.404
RRP: £11.99
Price: £5.80
Review Managing Projects Large and Small (Harvard Business Essentials): The Fundamental Skills for Delivering on Budget and on Time (Harvard Business Essentials) / Harvard Business School Press:
Edition: 13
Publication date: 2007-07-19
Dewey code: 332
RRP: £43.99
Price: £34.99
Review Taxation: Finance Act 2007 / Financial Times/ Prentice Hall:
Creator: Tony Roberts
Edition: Unabridged
Publication date: 2006-07-04
Dewey code: 155.24
RRP: £14.00
Price: £3.46
Review Who Moved My Cheese? / Simon & Schuster Audio:
Authors
- Michael Lebas
- Herve Stolowy
Publication date: 2006-09-21
Dewey code: 658
RRP: £44.99
Price: £27.98
Review Financial Accounting and Reporting: A Global Perspective / Thomson Learning:
Edition: 1
Publication date: 2006-09-30
Dewey code: 153
RRP: £5.86
Price: £2.26
Review The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing Guide / Rooftop Publishing:
Authors
- Jamie Dillon
- Nick Paparone
Dewey code: 686.2316
RRP: £14.99
Price: £8.19
Review Print Liberation: The Screen Printing Primer / North Light Books:
Publication date: 2008-01-25
Dewey code: 658
RRP: £24.99
Price: £17.32
Review The Essential Management Toolbox: Tools, Models and Notes for Managers and Consultants / John Wiley & Sons:
Publication date: 2008-05-01
Dewey code: 658.3124
RRP: £4.99
Price: £1.42
Review Teaching Smart People How to Learn (Harvard Business Review Classics) / Harvard Business School Press:
Edition: New Ed
Publication date: 2006-02-09
Dewey code: 658.8343
RRP: £9.99
Price: £4.48
Review The Invisible Grail: How Brands Can Use Words to Engage with Audiences / Cyan Books and Marshall Cavendish:
Authors
- John Ensor
- Graeme Drummond
- Ruth Ashford
Publication date: 2001-06-25
Dewey code: 380
RRP: £23.99
Price: £16.00
Review Strategic Marketing: Planning and Control (CIM Student) / Butterworth-Heinemann:
Authors
- Brad Sugars
- Bradley J Sugars
Dewey code: 659.1
RRP: £10.99
Price: £4.60
Review Instant Leads: Create a Steady Stream of Customers and Keep Your Business Growing (Instant Success Series) / McGraw-Hill Professional:
Edition: New Ed
Publication date: 2006-02-09
Dewey code: 658.45
RRP: £9.99
Price: £4.64
Review We, Me, Them & It: How to Write Powerfully for Business / Cyan Books and Marshall Cavendish:
Edition: Reprint
Publication date: 2001-05-17
Dewey code: 650.1
RRP: £9.10
Price: £6.33
Review What They Still Don't Teach You at Harvard Business School / Bantam USA:
Edition: Reissue
Publication date: 2008-01-03
Dewey code: 153.93
RRP: £5.99
Price: £2.15
Review Succeed at IQ Tests: Improve Your Numerical, Verbal and Spatial Reasoning Skills / Kogan Page Ltd:
Publication date: 2004-10-01
Dewey code: 658.85
RRP: £12.99
Price: £6.04
Review The Little Red Book of Selling: 12.5 Principles of Sales Greatness / Bard Press:
| Models & Brands:
The Personal Trainer's Handbook: Manage Your Business, Know Your Clients (Fitness Professionals), The Oxford Handbook of Innovation (Oxford Handbooks in Business and Management), The MBA Companion (Palgrave Student Companions), The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials), A Radical History of Development Studies: Individuals, Institutions and Ideologies, Managing Projects Large and Small (Harvard Business Essentials): The Fundamental Skills for Delivering on Budget and on Time (Harvard Business Essentials), Taxation: Finance Act 2007, Who Moved My Cheese?, Financial Accounting and Reporting: A Global Perspective, The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing Guide, Print Liberation: The Screen Printing Primer, The Essential Management Toolbox: Tools, Models and Notes for Managers and Consultants, Teaching Smart People How to Learn (Harvard Business Review Classics), The Invisible Grail: How Brands Can Use Words to Engage with Audiences, Strategic Marketing: Planning and Control (CIM Student), Instant Leads: Create a Steady Stream of Customers and Keep Your Business Growing (Instant Success Series), We, Me, Them & It: How to Write Powerfully for Business, What They Still Don't Teach You at Harvard Business School, Succeed at IQ Tests: Improve Your Numerical, Verbal and Spatial Reasoning Skills, The Little Red Book of Selling: 12.5 Principles of Sales Greatness |
