Publication date: 2008-07-18
Dewey code: 380
RRP: £24.99
Price: £20.23
Review Cim Coursebook Marketing Essentials (CIM Coursebook) (CIM Coursebook) / Cim:
Edition: 3
Publication date: 2005-04-01
Dewey code: 658.562
RRP: £25.99
Price: £15.86
Review ISO 9001: 2000 For Small Businesses: 2000 for Small Businesses / Butterworth-Heinemann:
Publication date: 2007-08-13
Dewey code: 332.64
RRP: £34.99
Price: £27.23
Review Electronic and Algorithmic Trading Technology: The Complete Guide (Complete Technology Guides for Financial Services): The Complete Guide (Complete Technology Guides for Financial Services) / Academic Press:
Edition: Reprint
Publication date: 1998-07
Dewey code: 658.022
RRP: £9.99
Price: £8.67
Review The Small Business Valuation Book (Adams Expert Advice for Small Business) / Adams Media Corporation:
Publication date: 2005-01-18
Dewey code: 658.408
RRP: £18.99
Price: £10.99
Review Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause / John Wiley & Sons:
Edition: New title
Publication date: 2007-01-01
Dewey code: 658.3124
RRP: £25.99
Price: £20.67
Review Coaching, Mentoring and Organizational Consultancy: Supervision and Development / Open University Press:
Authors
- Peter Atrill
- Eddie McLaney
Publication date: 2006-12-14
Dewey code: 657
RRP: £40.99
Price: £33.95
Review Management Accounting for Decision Makers / Financial Times/ Prentice Hall:
Authors
- Colin Gilligan
- Richard M. S. Wilson
Publication date: 2004-11-30
Dewey code: 658.8
RRP: £32.99
Price: £24.00
Review Strategic Marketing Management: planning, implementation and control: Planning, Implementation and Control / Butterworth-Heinemann:
Publication date: 1999-08
Dewey code: 658.85
RRP: £10.68
Price: £6.53
Review Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed / Franklin Covey:
Authors
- Ann L. Cunliffe
- Mary Jo Hatch
Publication date: 2006-02-02
Dewey code: 302.35
RRP: £32.99
Price: £26.48
Review Organization Theory: Modern, Symbolic, and Postmodern Perspectives / OUP Oxford:
Edition: 3Rev Ed
Publication date: 2004-07-22
Dewey code: 610
RRP: £21.99
Price: £13.92
Review Beauty Therapy the Foundations: The Official Guide to Level 2 / Thomson Learning:
Authors
- Jan Sutton
- William Stewart
Publication date: 2002-07-01
Dewey code: 361
RRP: £9.99
Price: £25.00
Review Learning to Counsel: Develop the Skills You Need to Counsel Others (How to): Develop the Skills You Need to Counsel Others (How to) / How To Books Ltd:
Publication date: 2006-06-09
Dewey code: 332.6420922
RRP: £50.00
Price: £31.30
Review Entries and Exits: Visits to 16 Trading Rooms (Wiley, Trading) / John Wiley & Sons:
Publication date: 1999-02-12
Dewey code: 658.827
RRP: £25.99
Price: £12.24
Review Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) / John Wiley & Sons:The title of this book comes from an advert from Avis, the car rental firm, published at a time of planned growth. It positioned Avis as a small fish being chased by a bigger one-a bigger car hire firm. They had to stay ahead or be swallowed. Morgan calls Avis and others like them "Challenger Brands" or second-raters, and he examines 40 of them in this book. His aim is to identify their common marketing strands as they find themselves in an increasingly vulnerable position. By using the lessons revealed in the book, second-raters can develop strategies to consolidate and, if they want to (they don't always), compete with the leaders. The book is divided into three sections. The relatively short opening one outlines the challenges facing the second-raters, but the real meat is in the much larger section two where Morgan lays out his Eight Credos of Challenger Brands, their key marketing features. The third and final section, again short, is very practical. It shows how any company can use the Eight Credos as part of a two day practical exercise to start improving their own market position. [+]With wide ranging examples from both the US and Europe, Morgan stresses time and again that you can learn from those outside your own market as well as those within it. He makes his points very well indeed, revealing that second-raters will have to operate very differently from market leaders if they are to survive. -Sandra Vogel.
Edition: 3rd Edition
Publication date: 2006-03-24
Dewey code: 332.6
RRP: £20.99
Price: £12.03
Review An Introduction to Fund Management (Securities Institute) / John Wiley & Sons:
Edition: 2Rev Ed
Publication date: 2008-04-25
Dewey code: 381
RRP: £9.99
Price: £4.19
Review Rainmaking: Attract New Clients No Matter What Your Field / Adams Media Corporation:
Authors
- Alex Grant
- Andy Mottershead
- Steve Challoner
Publication date: 2008-05-30
RRP: £16.99
Price: £16.99
Review OCR AS Business Studies / Philip Allan:
Edition: 3rd Revised edition
Publication date: 2008-09-11
Dewey code: 005
RRP: £15.99
Price: £8.61
Review Salesforce.com for Dummies (For Dummies) / Wiley-Blackwell (an imprint of John Wiley & Sons Ltd):
Edition: 2
Publication date: 2007-05-01
Dewey code: 610.73
RRP: £7.00
Price: £2.62
Review First Year Nurse: Wisdom, Warnings, and What I Wish I'd Known My First 100 Days on the Job (First Year) / Kaplan Test Prep:
Authors
- Eddie McLaney
- Peter Atrill
Publication date: 2003-08-06
Dewey code: 657
RRP: £34.99
Price: £10.00
Review Accounting and Finance for Non-specialists / Financial Times/ Prentice Hall:
| Models & Brands:
Cim Coursebook Marketing Essentials (CIM Coursebook) (CIM Coursebook), ISO 9001: 2000 For Small Businesses: 2000 for Small Businesses, Electronic and Algorithmic Trading Technology: The Complete Guide (Complete Technology Guides for Financial Services): The Complete Guide (Complete Technology Guides for Financial Services), The Small Business Valuation Book (Adams Expert Advice for Small Business), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Coaching, Mentoring and Organizational Consultancy: Supervision and Development, Management Accounting for Decision Makers, Strategic Marketing Management: planning, implementation and control: Planning, Implementation and Control, Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed, Organization Theory: Modern, Symbolic, and Postmodern Perspectives, Beauty Therapy the Foundations: The Official Guide to Level 2, Learning to Counsel: Develop the Skills You Need to Counsel Others (How to): Develop the Skills You Need to Counsel Others (How to), Entries and Exits: Visits to 16 Trading Rooms (Wiley, Trading), Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book), An Introduction to Fund Management (Securities Institute), Rainmaking: Attract New Clients No Matter What Your Field, OCR AS Business Studies, Salesforce.com for Dummies (For Dummies), First Year Nurse: Wisdom, Warnings, and What I Wish I'd Known My First 100 Days on the Job (First Year), Accounting and Finance for Non-specialists |
