Authors
- Prechter, Robert R. Jr.
- A. J. Frost
Edition: New edition
Publication date: 2000-11-29
Dewey code: 332
RRP: £32.50
Price: £18.68
Review The Elliott Wave Principle: 20th Anniversary Edition: Key to Market Behavior: 20th Anniversary Edition (Wiley Trading Advantage (Hardcover)) / John Wiley & Sons:
Publication date: 2008-08-01
Dewey code: 302
RRP: £9.99
Price: £8.78
Review Extraordinary Popular Delusions and the Madness of Crowds / Wilder Publications, Limited:
Authors
- Allen Goodman
- Sherman Folland
- Miron Stano
Publication date: 2008-01-04
RRP: £53.99
Price: £32.76
Review Economics of Health and Health Care / Pearson Education:
Edition: New Ed
Publication date: 2006-10-13
Dewey code: 794.814678
RRP: £10.50
Price: £6.70
Review Synthetic Worlds: The Business and Culture of Online Games / Chicago University Press:
Edition: New Ed
Publication date: 2000-08-26
Dewey code: 380
RRP: £9.99
Price: £8.91
Review The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) / Texere Publishing,US:For decades marketing thought of itself as an objective and increasingly quantifiable science. It is ironic that just as it seemed to have won a place in the highest business councils of the land with its credo of putting the customer first, that everything should suddenly go horribly pear shaped. Somewhere between the launch of satellite television in the UK and the fall of Margaret Thatcher, all the certainties of consumer expectation, segmentation, behaviour and communication that underpinned the so-called "science" of marketing, seemed to evaporate. Since then marketers have been struggling in different ways to come to terms with splintering social structures, changing tastes and a fragmenting mediascape. Every week the marketing and business press reports some new wheeze or nostrum of the month as marketers attempted to develop a new vocabulary in a language they did not yet understand to deliver a message they were not yet sure of. Most prominent among them were leading-edge advertising agencies such as HHCL, Chiat Day and its subsequent incarnation in London, St Lukes. As planning director of St Lukes, John Grant can reasonably lay claim to be one of the creators of the new language of marketing. The significance of his book The New Marketing Manifesto, lies in the fact that for the first time it draws together all the different strands of modern practice in the creation and communication of brands, and provides a coherent intellectual framework or grammar for the new ideas. It also gives valuable insights into how one of the most creative and original advertising agencies in the world approaches its business. With great eloquence and insight Grant describes how the role of brands in society has changed over the past century, arriving at the startling conclusion that "brands are (now) surrogate traditions". [+]Because they are now so much more important to society, they demand much more careful consideration he says. Perhaps "The New Marketing Primer" would have been a better title. Compellingly written, perhaps even overloaded with supporting evidence, Grant outlines the syntax of the "new marketing" with 12 rules for building successful brands in the 21st Century. This is that rare creature; an important book about marketing. Aimed at marketing service providers, people in marketing departments and anyone who has to make marketing decisions, ie, anyone in business, it is informative, stimulating and inspiring by turns. If there is one book you buy about marketing this year, this should be it. -Alex Benady.
Edition: 1
Publication date: 2006-07-30
Dewey code: 658.4012
RRP: £26.99
Price: £25.08
Review Hoshin Kanri for the Lean Enterprise: Developing Competitive Capabilities and Managing Profit with CDROM / Productivity Press:
Publication date: 2007-11-13
Dewey code: 332.45
RRP: £35.99
Price: £22.72
Review The Forex Trading Course: A Self-study Guide to Becoming a Successful Currency Trader (Wiley Trading) / John Wiley & Sons:
Edition: 2
Publication date: 2005-11-24
Dewey code: 621.042
RRP: £35.00
Price: £30.44
Review Renewable Energy Resources / Taylor & Francis:
Publication date: 2007-11-02
RRP: £11.99
Price: £6.86
Review Peak Everything: Waking Up to the Century of Decline in Earth's Resources / Clairview Books:
Publication date: 2006-06-01
RRP: £8.99
Price: £3.73
Review Start Late, Finish Rich: A No-fail Plan for Achieving Financial Freedom at Any Age / Penguin:
Edition: New edition
Publication date: 1995-12-14
Dewey code: 330
RRP: £24.99
Price: £21.06
Review All Change!: Project Leader's Secret Handbook (Financial Times Series) / Financial Times/ Prentice Hall:
Publication date: 1995-08-24
Dewey code: 338.70941
RRP: £14.99
Price: £7.99
Review British Business History, 1720-1994 / Manchester University Press:
Authors
- Alan Combs
- Richard Andrews
- Peter Rowes
Publication date: 2008-08-01
RRP: £37.95
Price: £37.94
Review Taxation: Incorporating the 2008 Finance Act (27th edition): Incorporating the 2008 Finance Act / Fiscal Publications:
Publication date: 2007-10-30
RRP: £7.99
Price: £2.74
Review Carbon Detox: Your step-by-step guide to getting real about climate change. / Gaia Books Ltd:
Edition: Updated
Publication date: 2007-01-01
Dewey code: 335.412
RRP: £14.99
Price: £14.89
Review Limits to Capital / Verso Books:
Edition: 2Rev Ed
Publication date: 2008-02-03
Dewey code: 330.015195
RRP: £17.95
Price: £14.08
Review The Trader's Guide to Key Economic Indicators / Kogan Page:
Authors
- Roger Lewis; Roger Trevitt
Publication date: 2007-08-28
RRP: £19.99
Price: £15.38
Review BTEC National Business: Bk. 1 / Nelson Thornes Ltd:
Creator: Neil Bennett
Publication date: 2007-10-22
RRP: £2.99
Price: £0.01
Review The Little Book of Living Green (Pocket Oracle) / Nightingale Press:
Edition: 3rd Revised edition
Publication date: 2003-07-24
Dewey code: 330.03
RRP: £10.99
Price: £7.91
Review A Dictionary of Economics (Oxford Paperback Reference) / OUP Oxford:
Edition: 2nd Revised edition
Publication date: 2007-12-01
RRP: £17.95
Price: £13.53
Review Boom Bust: House Prices, Banking and the Depression of 2010 / Shepheard-Walwyn (Publishers) Ltd:
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Models & Brands:
The Elliott Wave Principle: 20th Anniversary Edition: Key to Market Behavior: 20th Anniversary Edition (Wiley Trading Advantage (Hardcover)), Extraordinary Popular Delusions and the Madness of Crowds, Economics of Health and Health Care, Synthetic Worlds: The Business and Culture of Online Games, The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials), Hoshin Kanri for the Lean Enterprise: Developing Competitive Capabilities and Managing Profit with CDROM, The Forex Trading Course: A Self-study Guide to Becoming a Successful Currency Trader (Wiley Trading), Renewable Energy Resources, Peak Everything: Waking Up to the Century of Decline in Earth's Resources, Start Late, Finish Rich: A No-fail Plan for Achieving Financial Freedom at Any Age, All Change!: Project Leader's Secret Handbook (Financial Times Series), British Business History, 1720-1994, Taxation: Incorporating the 2008 Finance Act (27th edition): Incorporating the 2008 Finance Act, Carbon Detox: Your step-by-step guide to getting real about climate change., Limits to Capital, The Trader's Guide to Key Economic Indicators, BTEC National Business: Bk. 1, The Little Book of Living Green (Pocket Oracle), A Dictionary of Economics (Oxford Paperback Reference), Boom Bust: House Prices, Banking and the Depression of 2010 |
