Edition: New Ed
Publication date: 2006-03-29
Dewey code: 381.45641306541
RRP: £8.99
Price: £3.73
Review Trolley Wars: The Battle of the Supermarkets / Profile Books Ltd:
Publication date: 2008-03-03
Dewey code: 332.6
RRP: £14.99
Price: £7.78
Review Big Money, Little Effort: A Winning Strategy for Profitable Long-term Investment / Kogan Page Ltd:
Creator: David Held
Edition: 2
Publication date: 2004-04-01
Dewey code: 303.482
RRP: £14.99
Price: £5.88
Review A Globalizing World?: Culture, Economics and Politics (Introduction to the Social Sciences: Understanding Social Change) / Routledge:
Authors
- Dr. Frances Brassington
- Stephen Pettitt
Publication date: 2007-03-02
Dewey code: 380
RRP: £36.99
Price: £32.21
Review Essentials of Marketing / Financial Times/ Prentice Hall:
Authors
- Office of Government Commerce
Publication date: 2007-05-30
Dewey code: 658
RRP: £299.00
Price: £220.00
Review ITIL Lifecycle Publication Suite: Service Strategy WITH Service Design AND Service Transition AND Service Operation AND Continual Service Improvement / The Stationery Office Books:
Edition: New Ed
Publication date: 2001-11-19
Dewey code: 909
RRP: £16.95
Price: £10.51
Review The Great Divergence: China, Europe, and the Making of the Modern World Economy: China, Europe and the Making of the Modern World Economy (Princeton Economic History of the Western World) / Princeton University Press:
Edition: New title
Publication date: 2006-04-28
Dewey code: 658.85
RRP: £6.99
Price: £1.94
Review Selling 101: What Every Successful Sales Professional Needs to Know / Nelson (Thomas) Publishers,U.S.:
Authors
- Peter Smith
- Mark Sutcliffe
- John Sloman
Publication date: 2005-12-15
Dewey code: 330
RRP: £14.99
Price: £11.76
Review Economics: Student Workbook / Financial Times/ Prentice Hall:
Edition: Volume I
Publication date: 2008-04-14
Dewey code: 332
RRP: £40.00
Price: £27.00
Review Market Risk Analysis: Quantitative Methods in Finance v. 1 (Market Risk Analysis) / Wiley-Blackwell (an imprint of John Wiley & Sons Ltd):
Edition: 2nd Beacon Paperback Ed
Publication date: 2002-05-10
Dewey code: 330.9
RRP: £21.00
Price: £12.92
Review Great Transformation (N.e. 4.02) / Beacon Press:
Edition: New Ed
Publication date: 2000-08-26
Dewey code: 380
RRP: £9.99
Price: £8.99
Review The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) / Texere Publishing,US:For decades marketing thought of itself as an objective and increasingly quantifiable science. It is ironic that just as it seemed to have won a place in the highest business councils of the land with its credo of putting the customer first, that everything should suddenly go horribly pear shaped. Somewhere between the launch of satellite television in the UK and the fall of Margaret Thatcher, all the certainties of consumer expectation, segmentation, behaviour and communication that underpinned the so-called "science" of marketing, seemed to evaporate. Since then marketers have been struggling in different ways to come to terms with splintering social structures, changing tastes and a fragmenting mediascape. Every week the marketing and business press reports some new wheeze or nostrum of the month as marketers attempted to develop a new vocabulary in a language they did not yet understand to deliver a message they were not yet sure of. Most prominent among them were leading-edge advertising agencies such as HHCL, Chiat Day and its subsequent incarnation in London, St Lukes. As planning director of St Lukes, John Grant can reasonably lay claim to be one of the creators of the new language of marketing. The significance of his book The New Marketing Manifesto, lies in the fact that for the first time it draws together all the different strands of modern practice in the creation and communication of brands, and provides a coherent intellectual framework or grammar for the new ideas. It also gives valuable insights into how one of the most creative and original advertising agencies in the world approaches its business. With great eloquence and insight Grant describes how the role of brands in society has changed over the past century, arriving at the startling conclusion that "brands are (now) surrogate traditions". [+]Because they are now so much more important to society, they demand much more careful consideration he says. Perhaps "The New Marketing Primer" would have been a better title. Compellingly written, perhaps even overloaded with supporting evidence, Grant outlines the syntax of the "new marketing" with 12 rules for building successful brands in the 21st Century. This is that rare creature; an important book about marketing. Aimed at marketing service providers, people in marketing departments and anyone who has to make marketing decisions, ie, anyone in business, it is informative, stimulating and inspiring by turns. If there is one book you buy about marketing this year, this should be it. -Alex Benady.
Publication date: 2007-09-06
Dewey code: 658.4012
RRP: £14.99
Price: £10.00
Review The Modern Firm: Organizational Design for Performance and Growth / OUP Oxford:
Edition: 4
Publication date: 2004-02-01
Dewey code: 332
RRP: £8.95
Price: £4.34
Review Understand Derivatives in a Day / Take That:
Edition: 2nd Revised edition
Publication date: 2008-07-04
Dewey code: 332
RRP: £12.99
Price: £6.41
Review Sorting Out Your Finances for Dummies, 2nd Edition / John Wiley & Sons Ltd:
Edition: New Ed
Publication date: 1999-06-24
Dewey code: 330
RRP: £8.99
Price: £4.06
Review The Accidental Theorist: And Other Dispatches from the Dismal Science (Penguin Business Library) / Penguin Books Ltd:When economics and ideology mix, the results often sound plausible, but in fact can be terribly wrong and lead to ill-conceived and sometimes dangerous economic policy. For several years, Paul Krugman, author of The Accidental Theorist and one of the most celebrated economists of the 1990s, has been punching holes in fashionable ideas such as the logic of supply-side economics and the evils of globalisation. The Accidental Theorist is a collection of Krugman's best published and unpublished essays that cover everything from the Asian financial crisis to inflation in America. Krugman's cause is neither left or right; rather it's the pursuit of clear thinking about economics that's unfettered by ideology. He writes, "But we should never be surprised when prominent people say foolish things about economics. The history of economic doctrines teaches us that the influence of an idea may have nothing to do with its quality-that an ideology can attract a devoted following, even come to control the corridors of power, without a shred of logic or evidence in its favor". If you've read and enjoyed Krugman's regular column for Slate, "The Dismal Science", or have admired his work in the New York Times, The Washington Monthly, and Foreign Affairs, you'll find that the The Accidental Theorist is a must-read. The essays in this book reflect a clairvoyant and playful mind that is patient enough to unravel and simplify-not dumb down-the arcane and lofty ideas of economics to something that the rest of us can understand. Highly recommended. -Harry C. [+]Edwards, Amazon. com.
Authors
- Antonio Salvi
- Pierre Vernimmen
- Yann Le Fur
- Pascal Quiry
- Maurizio Dallocchio
Dewey code: 332
RRP: £39.99
Price: £31.53
Review Corporate Finance: Theory and Practice / John Wiley & Sons:
Edition: New title
Publication date: 2003-10-02
Dewey code: 519.3
RRP: £39.99
Price: £27.75
Review An Introduction to Game Theory / OUP USA:
Edition: New Ed
Publication date: 2008-07-10
Dewey code: 363.738746
RRP: £9.99
Price: £4.89
Review Seven Years To Save The Planet: The Questions And The Answers: The Questions and Answers / Weidenfeld & Nicolson:
Edition: 2
Publication date: 2003-12-04
Dewey code: 658
RRP: £80.00
Price: £38.49
Review Mastering the Isda Master Agreement: A Practical Guide for Negotiations (FT Market Editions) / Financial Times/ Prentice Hall:
Edition: 2nd Rev. Ed
Publication date: 2006-08-28
Dewey code: 332.64273
RRP: £28.95
Price: £18.22
Review After the Trade Is Made / Portfolio:
| Browse Economics:
Models & Brands:
Trolley Wars: The Battle of the Supermarkets, Big Money, Little Effort: A Winning Strategy for Profitable Long-term Investment, A Globalizing World?: Culture, Economics and Politics (Introduction to the Social Sciences: Understanding Social Change), Essentials of Marketing, ITIL Lifecycle Publication Suite: Service Strategy WITH Service Design AND Service Transition AND Service Operation AND Continual Service Improvement, The Great Divergence: China, Europe, and the Making of the Modern World Economy: China, Europe and the Making of the Modern World Economy (Princeton Economic History of the Western World), Selling 101: What Every Successful Sales Professional Needs to Know, Economics: Student Workbook, Market Risk Analysis: Quantitative Methods in Finance v. 1 (Market Risk Analysis), Great Transformation (N.e. 4.02), The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials), The Modern Firm: Organizational Design for Performance and Growth, Understand Derivatives in a Day, Sorting Out Your Finances for Dummies, 2nd Edition, The Accidental Theorist: And Other Dispatches from the Dismal Science (Penguin Business Library), Corporate Finance: Theory and Practice, An Introduction to Game Theory, Seven Years To Save The Planet: The Questions And The Answers: The Questions and Answers, Mastering the Isda Master Agreement: A Practical Guide for Negotiations (FT Market Editions), After the Trade Is Made |
