Publication date: 2008-05-20
Dewey code: 333.823
RRP: £16.99
Price: £8.25
Review Profit from the Peak: The End of Oil and the Greatest Investment Event of the Century (Angel Series) / John Wiley & Sons:
Publication date: 2000-01-28
Dewey code: 330.0151
RRP: £28.99
Price: £24.78
Review Mathematical Methods and Models for Economists / Cambridge University Press:
Edition: Ill
Publication date: 2003-06-05
Dewey code: 658
RRP: £9.99
Price: £4.18
Review How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others / Prentice Hall:
Authors
- David Lewis
- Darren Bridger
Publication date: 2001-02-18
Dewey code: 658.8342
RRP: £12.99
Price: £10.23
Review The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy / Nicholas Brealey Publishing Ltd:Is it ironic or merely inevitable that in the so-called information age the vast majority of what we think we "know" is merely recycled, unchecked facts from tv, radio, newspapers, conferences, people at work and a bloke in the pub? We have heard an awful lot about the death of mass marketing and the "new consumer" lately; about their media savvy, militancy and desire to be treated as individuals. Where it is all coming from, what are the primary sources for these ideas?It is coming from people like David Lewis and Darren Bridger, who have based their book The Soul Of The New Consumer on the findings of over a thousand surveys into changing consumer attitudes. Backed up by exhaustive experimental data from over the past four decades, for the first time they rigorously nail an argument that has hitherto been largely unsubstantiated assertion. A good example of this is in the chapter on the implications of the new consumer for tv advertising. We all know that the MTV generation can assimilate more information and that ads are faster-paced these days, but how do we know? Lewis and Bridger actually pin it down: "In 1978 an average 30 second television commercial contained some eight shots with an average shot length of less than four seconds. Today double or even treble this number of shots may be fitted into the same time", they write. The thrust of their argument is that "new consumer" defies traditional marketing pigeon-holing. In reaction to a synthetic, processed and packaged world, their main drive is for an "authentic experience" used as a means for the individual to define him or herself. In their words, the book outlines "the practical steps that manufacturers, suppliers and service providers must take in order to grasp the opportunities and grapple with the challenges represented by the rise of the new consumers. "The Soul Of The New Consumer is compulsory reading for anyone interested in contemporary culture or anyone in the business of marketing or selling to consumers. [+]-Alex Benady.
Edition: 1
Publication date: 2005-09-19
Dewey code: 658.15094
RRP: £62.99
Price: £59.83
Review Solvency: Models, Assessment and Regulation / Chapman & Hall:
Authors
- David Pearce
- Edward B. Barbier
Dewey code: 338
RRP: £16.99
Price: £12.35
Review Blueprint for a Sustainable Economy (The Blueprint Series) / Earthscan Ltd:
Publication date: 2007-07-05
RRP: £7.99
Price: £0.06
Review The Live Earth Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change or Live Through It / Virgin Books:
Publication date: 2002-09-03
Dewey code: 332.6019
RRP: £72.50
Price: £50.57
Review Behavioural Finance: Insights into Irrational Minds and Markets (The Wiley Finance Series) / John Wiley & Sons:
Edition: 3rd Revised edition
Publication date: 2005-05-27
Dewey code: 909
RRP: £9.50
Price: £6.70
Review Prosperity Depression and the New Deal (Access to History) / Hodder Murray:
Publication date: 1991-01-14
Dewey code: 338.272820904
RRP: £20.00
Price: £104.75
Review The Prize: Epic Quest for Oil, Money and Power / Simon & Schuster Ltd:
Edition: 1st MIT Press Pbk. Ed
Publication date: 2007-09-14
Dewey code: 330
RRP: £30.95
Price: £23.61
Review Sunk Costs and Market Structure Price Competition, Advertising, and the Evolution of Concentration / MIT Press:
Publication date: 2004-01-19
Dewey code: 333.9516
RRP: £24.99
Price: £17.70
Review Conservation (Studies in Biology) / Cambridge University Press:
Edition: Reprint
Publication date: 1997-08-25
Dewey code: 330
Price: £12.95
Review The Division of Labor in Society / The Free Press:
Publication date: 1996-02-16
Dewey code: 338.9498
RRP: £16.95
Price: £13.34
Review What Was Socialism, and What Comes Next? (Princeton Studies in Culture/Power/History) / Princeton University Press:
Publication date: 2006-05-20
Dewey code: 418.02023
RRP: £15.50
Price: £10.88
Review How to Succeed as a Freelance Translator / Lulu.com:
Authors
- John Leopold
- Lynette Harris
- Tony Watson
Dewey code: 658
RRP: £41.99
Price: £37.81
Review The Strategic Managing of Human Resources / Financial Times/ Prentice Hall:
Publication date: 2004-04-01
Dewey code: 332.6453
RRP: £24.99
Price: £15.61
Review Options and Options Trading: A Simplified Course That Takes You from Coin Tosses to Black-Scholes: A Simplified Course That Takes You from Coin Tosses to Black-scholes / McGraw-Hill Professional:
Authors
- Alain Goeppert
- George A. Olah
- G. K. Surya Prakash
Dewey code: 333.793
RRP: £22.50
Price: £17.00
Review Beyond Oil and Gas: The Methanol Economy / Wiley VCH:
Publication date: 1998-06-11
Dewey code: 362.510941
RRP: £14.99
Price: £11.77
Review Poverty and Poor Law Reform in Nineteenth Century Britain, 1834-1914: From Chadwick to Booth (Seminar Studies In History) / Longman:
Publication date: 2004-06-30
Dewey code: 330.03
RRP: £212.50
Price: £9.99
Review Encyclopedia of Capitalism (Facts on File Library of World History) / Facts on File Inc:
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Models & Brands:
Profit from the Peak: The End of Oil and the Greatest Investment Event of the Century (Angel Series), Mathematical Methods and Models for Economists, How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others, The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy, Solvency: Models, Assessment and Regulation, Blueprint for a Sustainable Economy (The Blueprint Series), The Live Earth Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change or Live Through It, Behavioural Finance: Insights into Irrational Minds and Markets (The Wiley Finance Series), Prosperity Depression and the New Deal (Access to History), The Prize: Epic Quest for Oil, Money and Power, Sunk Costs and Market Structure Price Competition, Advertising, and the Evolution of Concentration, Conservation (Studies in Biology), The Division of Labor in Society, What Was Socialism, and What Comes Next? (Princeton Studies in Culture/Power/History), How to Succeed as a Freelance Translator, The Strategic Managing of Human Resources, Options and Options Trading: A Simplified Course That Takes You from Coin Tosses to Black-Scholes: A Simplified Course That Takes You from Coin Tosses to Black-scholes, Beyond Oil and Gas: The Methanol Economy, Poverty and Poor Law Reform in Nineteenth Century Britain, 1834-1914: From Chadwick to Booth (Seminar Studies In History), Encyclopedia of Capitalism (Facts on File Library of World History) |
