Edition: 2Rev Ed
Publication date: 2003-05-19
Dewey code: 340.59
RRP: £19.95
Price: £19.95
Review The Problem with Interest / Kreatoc Ltd:
Edition: New edition
Publication date: 1996-06-19
Dewey code: 332.63223
RRP: £12.99
Price: £41.99
Review Common Stocks and Uncommon Profits (Wiley Investment Classics) / John Wiley & Sons:
Edition: 1
Publication date: 2005-11-17
Dewey code: 332.63
RRP: £29.99
Price: £23.66
Review Artistic Capital / Routledge:
Publication date: 2002-01-31
Dewey code: 338.97306
RRP: £42.50
Price: £21.95
Review Scientists, Business and the State, 1890-1960 (Luther Hartwell Hodges Series on Business, Society & the State) (Luther Hartwell Hodges Series on Business, Society & the State) / University of North Carolina Press:
Creator: Callum Coats
Edition: 3rd Revised edition
Publication date: 2001-09-01
Dewey code: 577
RRP: £21.00
Price: £12.90
Review Living Energies: Viktor Schauberger's Brilliant Work with Natural Energy Explained / Gateway:
Authors
- Alain Goeppert
- G. K. Surya Prakash
- George A. Olah
Dewey code: 333.793
RRP: £22.50
Price: £17.00
Review Beyond Oil and Gas: The Methanol Economy / Wiley VCH:
Publication date: 2007-07
RRP: £13.63
Price: £9.29
Review Falling Behind: How Rising Inequality Harms the Middle Class / University of California Press:
Publication date: 1994-05-31
Dewey code: 659.1042
RRP: £20.99
Price: £19.94
Review Culture and the Ad: Exploring Otherness in the World of Advertising (Institutional Structures of Feeling) / HarperCollins:
Authors
- Steve Williams
- Derek Adam-Smith
Dewey code: 658.3153
RRP: £29.99
Price: £22.98
Review Contemporary Employment Relations: A Critical Introduction / OUP Oxford:
Edition: 3rd Revised edition
Publication date: 2005-05-27
Dewey code: 909
RRP: £9.50
Price: £6.70
Review Prosperity Depression and the New Deal (Access to History) / Hodder Murray:
Edition: 4
Publication date: 2002-02-05
Dewey code: 332.63228
RRP: £43.99
Price: £43.99
Review Options as a Strategic Investment / NYIF:
Edition: 1st MIT Press Pbk. Ed
Publication date: 2007-09-14
Dewey code: 330
RRP: £30.95
Price: £23.61
Review Sunk Costs and Market Structure Price Competition, Advertising, and the Evolution of Concentration / MIT Press:
Publication date: 2007-12-01
Dewey code: 333.720684
RRP: £29.50
Price: £22.53
Review Management Planning for Nature Conservation: A Theoretical Basis and Practical Guide / Springer:
Authors
- Darren Bridger
- David Lewis
Publication date: 2001-02-18
Dewey code: 658.8342
RRP: £12.99
Price: £10.23
Review The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy / Nicholas Brealey Publishing Ltd:Is it ironic or merely inevitable that in the so-called information age the vast majority of what we think we "know" is merely recycled, unchecked facts from tv, radio, newspapers, conferences, people at work and a bloke in the pub? We have heard an awful lot about the death of mass marketing and the "new consumer" lately; about their media savvy, militancy and desire to be treated as individuals. Where it is all coming from, what are the primary sources for these ideas?It is coming from people like David Lewis and Darren Bridger, who have based their book The Soul Of The New Consumer on the findings of over a thousand surveys into changing consumer attitudes. Backed up by exhaustive experimental data from over the past four decades, for the first time they rigorously nail an argument that has hitherto been largely unsubstantiated assertion. A good example of this is in the chapter on the implications of the new consumer for tv advertising. We all know that the MTV generation can assimilate more information and that ads are faster-paced these days, but how do we know? Lewis and Bridger actually pin it down: "In 1978 an average 30 second television commercial contained some eight shots with an average shot length of less than four seconds. Today double or even treble this number of shots may be fitted into the same time", they write. The thrust of their argument is that "new consumer" defies traditional marketing pigeon-holing. In reaction to a synthetic, processed and packaged world, their main drive is for an "authentic experience" used as a means for the individual to define him or herself. In their words, the book outlines "the practical steps that manufacturers, suppliers and service providers must take in order to grasp the opportunities and grapple with the challenges represented by the rise of the new consumers. "The Soul Of The New Consumer is compulsory reading for anyone interested in contemporary culture or anyone in the business of marketing or selling to consumers. [+]-Alex Benady.
Authors
- Nicholas Rau
- Malcolm Pemberton
Dewey code: 330
RRP: £14.99
Price: £15.00
Review Mathematics for Economists / Manchester University Press:
Edition: Reprint
Publication date: 1997-08-25
Dewey code: 330
Price: £12.95
Review The Division of Labor in Society / The Free Press:
Publication date: 1991-01-14
Dewey code: 338.272820904
RRP: £20.00
Price: £104.75
Review The Prize: Epic Quest for Oil, Money and Power / Simon & Schuster Ltd:
Edition: New edition
Publication date: 2001-05-25
Dewey code: 332
RRP: £14.99
Price: £8.62
Review How to be a Billionaire: Proven Strategies from the Titans of Wealth / John Wiley & Sons:Forget Regis Philbin's "Who Wants to be a Millionaire". Martin Fridson's How to Be a Billionaire sets its sights much higher and therefore seems an even more appropriate (if somewhat less realistic) goal for today's tycoon wannabes. There are some 200 individuals in the US alone who now breathe this rarefied air, writes Merrill Lynch, managing director of Fridson, and no reason why those who adopt their philosophies cannot join them. To that end, he studied more than a dozen of the self-made super-rich, including Sam Walton, Bill Gates, Wayne Huizenga and Warren Buffett. He then synthesized their techniques for success into nine strategies: take monumental risks, do business in new ways, dominate your market, consolidate an industry, buy low, thrive on deals, out-manage the competition, invest in political influence and resist unions. Dividing profiles of these high fliers into chapters focused on their prevailing principles, he shows how each played a critical role in the growth of an empire. Walton didn't invent discounting, for example; he tweaked existing practices for the late-20th-century marketplace. Likewise, Huizenga didn't start individual companies but integrated existing competitors into powerhouse organizations. While Billionaire may not be a true self-help manual, it does offer a fascinating glimpse at tactics used by those who've played the game and won. -Howard Rothman, Amazon. [+]com.
Edition: Pap/Cdr
Publication date: 2007-04-10
Dewey code: 332.6320973
RRP: £16.99
Price: £10.40
Review Series 7 Exam for Dummies / John Wiley & Sons:
Edition: Ill
Publication date: 2003-06-05
Dewey code: 658
RRP: £9.99
Price: £4.18
Review How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others / Prentice Hall:
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Models & Brands:
The Problem with Interest, Common Stocks and Uncommon Profits (Wiley Investment Classics), Artistic Capital, Scientists, Business and the State, 1890-1960 (Luther Hartwell Hodges Series on Business, Society & the State) (Luther Hartwell Hodges Series on Business, Society & the State), Living Energies: Viktor Schauberger's Brilliant Work with Natural Energy Explained, Beyond Oil and Gas: The Methanol Economy, Falling Behind: How Rising Inequality Harms the Middle Class, Culture and the Ad: Exploring Otherness in the World of Advertising (Institutional Structures of Feeling), Contemporary Employment Relations: A Critical Introduction, Prosperity Depression and the New Deal (Access to History), Options as a Strategic Investment, Sunk Costs and Market Structure Price Competition, Advertising, and the Evolution of Concentration, Management Planning for Nature Conservation: A Theoretical Basis and Practical Guide, The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy, Mathematics for Economists, The Division of Labor in Society, The Prize: Epic Quest for Oil, Money and Power, How to be a Billionaire: Proven Strategies from the Titans of Wealth, Series 7 Exam for Dummies, How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others |
