Edition: 2nd Edition
Publication date: 1999-08-20
Dewey code: 658.800254678
RRP: £18.95
Price: £19.95
Review Advertising on the Internet / John Wiley & Sons:Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. In the second edition of Advertising on the Internet, authors and Net advertising professionals Robbin Zeff and Brad Aronson survey the current state of advertising online. Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive view of things; even seasoned Webmasters will learn from this title. The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently. In addition to the technical aspects of getting your word out on the Web, the book also covers special international considerations, legal restrictions and cautions, targeting techniques, and includes a lengthy resource list. Zeff and Aronson's analysis of the Web details how to track site and user statistics to monitor usage patterns and ad effectiveness. Whether you're a techie or not, this book provides some useful insights. Topics covered: Online ad models, direct marketing, Web measurement, targeting, pricing models, selling ads, buying ads, market research, international advertising, legal issues, and advertising for free (or almost). -Stephen W. [+]Plain.
Publication date: 2000-09-14
Dewey code: 004
RRP: £27.99
Price: £25.99
Review Understanding the Internet: A Clear Guide to Internet Technologies (Computer Weekly Professional) / Butterworth-Heinemann:
Authors
- Cisco Learning Institute
- Steven Boswell
Publication date: 2003-08-30
Dewey code: 004
RRP: £38.00
Price: £21.54
Review Security+ Guide to Network Security Fundamentals / Course Technology Inc:
Creator: ITCOOKBOOK (www.itcookbook.com)
Edition: New title
Publication date: 2007-02-23
Dewey code: 005
RRP: £25.00
Price: £25.00
Review MS SQL Server Interview Questions, Answers, and Explanations: MS SQL Server Certification Review / Equity Press:
Publication date: 2006-01-01
Dewey code: 338.762139160973
RRP: £14.99
Price: £8.58
Review How Dell Does It / McGraw-Hill Professional:
Authors
- Ruksana Patel; Penny Hill
Publication date: 2006-03-24
RRP: £9.99
Price: £6.84
Review Learning to Pass CLAIT Plus 2006 (Level 2): Unit 5 Designing an e-Presentation: Unit 5: Designing an E-Presentation Level 2 (Clait 2006) / Heinemann Educational Publishers:
Publication date: 2008-08-12
Dewey code: 659
RRP: £9.95
Price: £9.30
Review Viral Marketing 100 Success Secrets- Secret Strategies, Buzz Marketing Tips and Tricks, and Interactive Marketing: 100 Simple Online Campaign Principles / Emereo Pty Limited:
Authors
- Allan Afuah
- Christopher Tucci
Dewey code: 658.84
RRP: £89.99
Price: £19.99
Review Internet Business Models and Strategies: Text and Cases / McGraw Hill Higher Education:
Authors
- Robert J. Benson
- Tom Bugnitz
- Bill Walton
Dewey code: 658.403
RRP: £35.99
Price: £22.03
Review From Business Strategy to IT Action: Right Decisions for a Better Bottom Line / John Wiley & Sons:
Publication date: 2001-10-09
Dewey code: 338
RRP: £33.99
Price: £0.01
Review Incubators: A Realists Guide to the Worlds New Business Accelerators / John Wiley & Sons:
Authors
- Tim Berners-Lee
- Mark Fischetti
Edition: 1
Publication date: 2000-11
Dewey code: 025.04
Price: £10.09
Review Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web / HarperBusiness:
Publication date: 2003-02-25
Dewey code: 658.404
RRP: £42.50
Price: £29.77
Review The Project Management Methodologies: Selecting, Implementing and Supporting Methodologies and Processes for Projects (Youth communicates) / John Wiley & Sons:
Publication date: 2000-09-01
RRP: £35.99
Price: £16.90
Review E-Marketing Strategy / McGraw-Hill Higher Education:
Authors
- Marcia Robinson
- Ravi Kalakota
Publication date: 2000-12-12
Dewey code: 658.84
RRP: £30.99
Price: £18.67
Review e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology) / Addison Wesley:To the uninitiated, "e-business" refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business 2. 0, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organisational structure necessary to create a high-performance business model". And in it Kalakota and Robinson-specialists in the field who serve as founder/CEO and president, respectively, of a company called e-Business Strategies-show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognise the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practising these techniques) offer solid advice on designing interrelated strategies focused on customer relationships, resource planning, order management and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses like Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. -Howard Rothman To the uninitiated, "e-business" refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business: Roadmap for Success, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organisational structure necessary to create a high-performance business model. [+]" And in it, Kalakota and Robinson-specialists in the field who serve as founder/CEO and president, respectively, of a company called e-Business Strategies-show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognise the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practising these techniques) offer solid advice on designing inter-related strategies focused on customer relationships, resource planning, order management and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses like Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. - Howard Rothman, Amazon. com.
Publication date: 2005-12-13
Dewey code: 658.8302855754
RRP: £35.99
Price: £14.36
Review The Anonymous Elect: Market Research Through Online Access Panels / Springer:
Publication date: 2001-01-08
Dewey code: 303.4833
RRP: £20.99
Price: £16.78
Review The Economics of Network Industries / Cambridge University Press:
Publication date: 2000-09-21
Dewey code: 005.713
RRP: £38.99
Price: £37.19
Review Openview Network Node Manager (Hewlett-Packard professional books) / Prentice Hall:
Edition: Pap/Cdr
Publication date: 2004-11-05
Dewey code: 004.6
RRP: £34.99
Price: £19.58
Review Project+ Study Guide: Exam PK0-002 / John Wiley & Sons:
Authors
- Michael Peirce
- Donal O'Mahony
- Hitesh Tewari
Publication date: 2001-08-01
Dewey code: 332.0285
RRP: £56.00
Price: £55.44
Review Electronic Payment Systems for E-commerce (Artech House Computer Security Series) / Artech House:
Edition: New edition
Publication date: 2002-06-20
Dewey code: 650
Price: £10.50
Review Rebel Code: Linux and the Open Source Revolution / Perseus Books,U.S.:Everyone in computing has heard of Linux and hundreds of millions use it every day. Every Net user accesses Linux systems dozens of times during any Net session. Yet because people associate products with companies, Linux-with its thousands of largely anonymous volunteer developers and free availability-is a difficult fit with our world view. The Rebel Code puts Linux into an historical and social context. Based largely on interviews with the main players and precise historical data (Linux kernel releases are dated to the second) it traces Free Software from its early eighties origin with Robert Stallman's founding of the Gnu Project and takes it as far as the end of 2000 with Gnu/Linux becoming a worldwide phenomenon running handheld PDAs, PCs and Macs, IBM mainframes and powering the world's biggest supercomputers. Glyn Moody charts every milestone in the development of the Linux kernel from Linus Torvalds' first installation of Minix. As important, he follows the progress of major Free Software projects-essential to the success of Gnu/Linux-from Emacs and GCC to Sendmail and XFree86 finishing with KDE and Gnome. The end result is a curiously exciting and compulsively readable tale which stands comparison with Tracy Kidder's book, The Soul of a New Machine. Endlessly fascinating, you'll be up reading it well past bedtime. -Steve Patient.
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Advertising on the Internet, Understanding the Internet: A Clear Guide to Internet Technologies (Computer Weekly Professional), Security+ Guide to Network Security Fundamentals, MS SQL Server Interview Questions, Answers, and Explanations: MS SQL Server Certification Review, How Dell Does It, Learning to Pass CLAIT Plus 2006 (Level 2): Unit 5 Designing an e-Presentation: Unit 5: Designing an E-Presentation Level 2 (Clait 2006), Viral Marketing 100 Success Secrets- Secret Strategies, Buzz Marketing Tips and Tricks, and Interactive Marketing: 100 Simple Online Campaign Principles, Internet Business Models and Strategies: Text and Cases, From Business Strategy to IT Action: Right Decisions for a Better Bottom Line, Incubators: A Realists Guide to the Worlds New Business Accelerators, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web, The Project Management Methodologies: Selecting, Implementing and Supporting Methodologies and Processes for Projects (Youth communicates), E-Marketing Strategy, e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology), The Anonymous Elect: Market Research Through Online Access Panels, The Economics of Network Industries, Openview Network Node Manager (Hewlett-Packard professional books), Project+ Study Guide: Exam PK0-002, Electronic Payment Systems for E-commerce (Artech House Computer Security Series), Rebel Code: Linux and the Open Source Revolution |
