Publication date: 2003-01-01
Dewey code: 658.4038
RRP: £40.00
Price: £29.60
Review The Enterprise Architecture IT Project: The Urbanisation Paradigm / Butterworth-Heinemann:
Authors
- Linda Lindroth
- Deborah Newell Tornello
Publication date: 2002-09-01
Dewey code: 391.2074
RRP: £19.00
Price: £6.02
Review Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online / Random House Trade:
Authors
- Neil Thompson
- Paul Gerrard
Dewey code: 658.84
RRP: £55.00
Price: £48.46
Review Risk Based E-Business Testing (Computing Library) / Artech House:
Publication date: 2007-10-10
Dewey code: 006.7876
RRP: £21.99
Price: £11.91
Review Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting: A Proven 7-step Plan ... Income Through Audio and Video Podcasting / MAXIMUM PRESS:
Authors
- Holly Buchanan
- Michele Miller
Dewey code: 380
RRP: £10.15
Price: £29.99
Review The Soccer Mom Myth: Today's Female Consumer: Who She Really Is, Why She Really Buys:
Publication date: 2006-07-28
Dewey code: 658.87
RRP: £8.00
Price: £4.44
Review Three Weeks to Ebay Profits: Go from Beginner to Successful Seller in Less Than a Month / Sterling Publishing (NY):
Publication date: 2003-11
RRP: £24.95
Price: £80.15
Review Hospitality Marketing in the E-Commerce Age / Hospitality Press,Australia:
Edition: 2Rev Ed
Publication date: 2005-08-01
Dewey code: 658.40028553
RRP: £46.00
Price: £30.36
Review Supply Chain Management with Apo: Structures, Modelling Approaches and Implementation of Mysap Scm 4.1 / Springer-Verlag Berlin and Heidelberg GmbH & Co. K:
Edition: New title
Publication date: 2006-12-01
Dewey code: 621.390688
RRP: £8.99
Price: £2.28
Review How to Sell Computers and Accessories on eBay (How to Sell Computers & Accessories on Ebay) / Entrepreneur Press:
Publication date: 2008-03-03
Dewey code: 004
RRP: £7.95
Price: £7.33
Review Enterprise Architecture 100 Success Secrets - 100 Most Asked Questions on Enterprise Architecture Definition, Design, Framework, Governance and Integration / Emereo Pty Limited:
Publication date: 2006-07-12
Dewey code: 658
RRP: £5.95
Price: £3.47
Review E-Business Measurements and Analytics: (Measuralytics) / iUniverse.com:
Authors
- Martha Rogers
- Frederick Newell
Publication date: 2002-03-01
Dewey code: 380
RRP: £9.99
Price: £14.40
Review Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing / McGraw-Hill Inc.,US:A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management or CRM. In your house, it's probably called, "How the hell did I end up with all these plastic cards in my wallet?" Your grocery store offers you special discounts if you bring one of those cards to wave over their scanner. If you travel, you probably have "loyalty cards" from airlines, hotel chains and car-rental companies. All these discount and loyalty programmes allow the companies to build substantial databases about you-your preferences and patterns-but they also depend on you to do the work, to lug those plastic cards around with you, keep track of your points and miles, on and on. There are better ways to build customer relationships, argues Newell. He caused a stir in 1997 with The New Rules of Marketing, and now with Loyalty. com he wants to cause another one by declaring that most companies attempting to create customer loyalty are going about it all wrong. In fact, he shows that areas with the most aggressive loyalty programmes tend to have the least loyal customers-and vice versa. Today, writes Newell, the Internet has made market research cheaper and faster than ever. [+]Software can be designed to predict what a customer will want before she knows she wants it, and the company can go straight to that particular customer to suggest she buy that particular product, rather than showering millions of potential customers with hundreds of product solicitations. It's not easy, and pitfalls abound, as Loyalty. com shows (the issue of customer privacy alone will be the subject of endless legislation in coming years). But the company that masters customer relations will be rewarded with both loyalty and profits. -Lou Schuler, Amazon. com.
Publication date: 1996-02-28
Dewey code: 658.802
RRP: £65.00
Price: £48.00
Review Information-driven Marketing Decisions: Development of Strategic Information Systems / Greenwood Press:
Edition: New title
Publication date: 2007-05-18
Dewey code: 658.87
RRP: £15.99
Price: £7.73
Review The eBay Billionaires Club: Exclusive Secrets for Building an Even Bigger and More Profitable Online Business / John Wiley & Sons Ltd:
Authors
- Carol A Ptak
- Eli Schragenheim
Publication date: 2003-10-20
Dewey code: 658.5
RRP: £41.99
Price: £35.83
Review ERP: Tools, Techniques, and Applications for Integrating the Supply Chain (St. Lucie Press Series on Resource Management) / CRC Press:
Publication date: 2000-12-29
Dewey code: 650
RRP: £20.99
Price: £9.99
Review The M-bomb: Riding the Multi-channel Whirlwind / Capstone:
Edition: 1
Publication date: 2007-06-01
Dewey code: 658.4038
RRP: £19.99
Price: £9.08
Review Laughing at the CIO: A Parable and Prescription for IT Leadership / CyberAge Books:
Publication date: 2004-09-01
Dewey code: 338
Price: £14.99
Review DEC is Dead, Long Live DEC - The Lasting Legacy of Digital Equipment Corporation / Berrett-Koehler:
Authors
- Joan M. Kanavich
- Entrepreneur Press
- Roxanne Richardson
Publication date: 2007-04-01
Dewey code: 646.720688
RRP: £8.99
Price: £2.98
Review How to Sell Health and Beauty Products on eBay (Entrepreneur Pocket Guides) / Entrepreneur Press:
Publication date: 2002-01-01
Dewey code: 658.84
RRP: £39.00
Price: £20.67
Review Building an Intelligent E-business / Prima Tech:
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The Enterprise Architecture IT Project: The Urbanisation Paradigm, Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online, Risk Based E-Business Testing (Computing Library), Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting: A Proven 7-step Plan ... Income Through Audio and Video Podcasting, The Soccer Mom Myth: Today's Female Consumer: Who She Really Is, Why She Really Buys, Three Weeks to Ebay Profits: Go from Beginner to Successful Seller in Less Than a Month, Hospitality Marketing in the E-Commerce Age, Supply Chain Management with Apo: Structures, Modelling Approaches and Implementation of Mysap Scm 4.1, How to Sell Computers and Accessories on eBay (How to Sell Computers & Accessories on Ebay), Enterprise Architecture 100 Success Secrets - 100 Most Asked Questions on Enterprise Architecture Definition, Design, Framework, Governance and Integration, E-Business Measurements and Analytics: (Measuralytics), Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, Information-driven Marketing Decisions: Development of Strategic Information Systems, The eBay Billionaires Club: Exclusive Secrets for Building an Even Bigger and More Profitable Online Business, ERP: Tools, Techniques, and Applications for Integrating the Supply Chain (St. Lucie Press Series on Resource Management), The M-bomb: Riding the Multi-channel Whirlwind, Laughing at the CIO: A Parable and Prescription for IT Leadership, DEC is Dead, Long Live DEC - The Lasting Legacy of Digital Equipment Corporation, How to Sell Health and Beauty Products on eBay (Entrepreneur Pocket Guides), Building an Intelligent E-business |
