Publication date: 2000-11-09
Dewey code: 658.84
RRP: £21.99
Price: £12.70
Review E-Marketing Strategies / QUE:
Authors
- Gerard Hargreaves
- Monica E. Seeley
Dewey code: 651.74
RRP: £23.99
Price: £17.57
Review Managing in the Email Office (Computer Weekly Professional) / Butterworth-Heinemann:
Publication date: 2001-12-11
Dewey code: 658.8002854678
RRP: £20.99
Price: £18.99
Review E-Marketing Excellence (Chartered Institute of Marketing) / Butterworth-Heinemann Ltd:
Authors
- Wolfhard Kletti
- Uwe Kubach
- Oliver P. Gunther
Dewey code: 658.503
RRP: £29.50
Price: £23.56
Review RFID in Manufacturing / Springer-Verlag Berlin and Heidelberg GmbH & Co. K:
Edition: 1
Publication date: 2000-10-01
Dewey code: 364.1680973
RRP: £10.59
Price: £8.34
Review The Cuckoo's Egg: Tracking a Spy through the Maze of Computer Espionage: Tracking a Spy Through the Maze of Computer Espionage / Simon & Schuster:
Publication date: 2000-03-20
Dewey code: 658.84
RRP: £21.99
Price: £12.79
Review Email Marketing / John Wiley & Sons:In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one. You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example. The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. [+]-Sandra Vogel.
Publication date: 2006-01-01
Dewey code: 658.872
RRP: £15.99
Price: £8.98
Review Blog Marketing: The Revolutionary New Method to Increase Sales, Growth, and Profits / McGraw-Hill Professional:
Authors
- Manuel Castells
- Pekka Himanen
- Linus Torvalds
Publication date: 2001-11-01
RRP: £7.99
Price: £4.99
Review The Hacker Ethic / Vintage:Despite the title The Hacker Ethic is a philosophical essay contrasting the Western capitalist world view with those of hackers. In this context, hackers are those passionate about any subject, not just computers. The book starts with an essay by Linus Torvalds and finishes with a thoughtful 75-page essay by Manual Cassels called "Informationalism and the Network Society". At its heart though, is the paradox summed up on page 60, "Present capitalism is based on the exploitation of scientific communism". This simply means companies make money based on information provided by scientists for free. This results in an ethical quandary. Companies eagerly seize information freely provided by hackers yet withhold information discovered by themselves. An indefensible position. Himamen claims hackers work because what they're doing interests them and disseminating what they learn brings the respect of their peers while others work for money and enjoy the envy of their peers. His arguments are well illustrated with ideas from Plato, through medieval village life, protestantism, academia, the industrial revolution and more. [+]He concludes the information revolution makes work central to our lives, soaking up the time and energy necessary for play, for the pursuit of personal passions. He isn't whistling "Dixie". Who do you know with a hobby? How many talk to their families? Most spend their free time watching actors pretend to be members of passionate families. This is essential reading for anyone who wonders what their life is about. Hackers don't need to read it. -Steve Patient.
Authors
- Ryan Russell
- Joe Grand
- Kevin D. Mitnick
Dewey code: 621.3916
RRP: £29.99
Price: £6.17
Review Hardware Hacking: Have Fun while Voiding your Warranty: Have Fun While Voiding Your Warranty / Syngress:
Publication date: 1993-01-13
Dewey code: 658.4036028546
RRP: £51.99
Price: £49.38
Review Readings in Groupware and Computer-Supported Cooperative Work: Assisting Human-Human Collaboration (Interactive Technologies) / Morgan Kaufmann:
Edition: 3
Publication date: 2006-03-01
Dewey code: 005.8
RRP: £34.99
Price: £21.74
Review Anti-Hacker Tool Kit, Third Edition / McGraw-Hill Osborne:
Publication date: 2008-11-01
Dewey code: 343.7309944
RRP: £27.99
Price: £18.47
Review Virtual Law: Navigating the Legal Landscape of Virtual Worlds: 0 / TradeSelect:
Authors
- Cristian Darie
- Mihai Bucica
Dewey code: 005.133
RRP: £28.50
Price: £17.27
Review Beginning PHP 5 and Mysql E-Commerce: From Novice to Professional / APRESS:
Authors
- F. Robert Jacobs
- David Clay Whybark
Dewey code: 658
RRP: £38.99
Price: £12.03
Review Why ERP? A Primer on SAP Implementation / McGraw-Hill Higher Education:
Edition: Spi
Publication date: 2000-04-21
Dewey code: 670
RRP: £11.99
Price: £2.04
Review Project 2000 for Dummies Quick Reference (For Dummies Quick Reference) / John Wiley & Sons:
Publication date: 2001-04-01
Dewey code: 658
RRP: £8.99
Price: £3.98
Review E-Business Essentials (Creating Success) / Kogan Page Ltd:
Edition: 2nd Revised edition
Publication date: 2005-12-07
Dewey code: 658
RRP: £32.95
Price: £29.55
Review Internet Marketing / Houghton Mifflin:
Authors
- Bryan Eisenberg
- Jeffrey Eisenberg
Dewey code: 658.872028546
RRP: £13.89
Price: £17.70
Review Call to Action: Secret Formulas to Improve Online Results:
Publication date: 2002-12-01
Dewey code: 003
RRP: £18.00
Price: £8.95
Review LEGO Spybotics Secret Agent Training Manual (Technology in Action Series) / APRESS:
Publication date: 2003-09-01
Dewey code: 004
RRP: £45.99
Price: £37.90
Review Theoretical Computer Science: Introduction to Automata, Computability, Complexity, Algorithmics, Randomization, Communication, and Cryptography (Texts ... Computer Science: An EATCS Series) / Springer-Verlag Berlin and Heidelberg GmbH & Co. K:
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E-Marketing Strategies, Managing in the Email Office (Computer Weekly Professional), E-Marketing Excellence (Chartered Institute of Marketing), RFID in Manufacturing, The Cuckoo's Egg: Tracking a Spy through the Maze of Computer Espionage: Tracking a Spy Through the Maze of Computer Espionage, Email Marketing, Blog Marketing: The Revolutionary New Method to Increase Sales, Growth, and Profits, The Hacker Ethic, Hardware Hacking: Have Fun while Voiding your Warranty: Have Fun While Voiding Your Warranty, Readings in Groupware and Computer-Supported Cooperative Work: Assisting Human-Human Collaboration (Interactive Technologies), Anti-Hacker Tool Kit, Third Edition, Virtual Law: Navigating the Legal Landscape of Virtual Worlds: 0, Beginning PHP 5 and Mysql E-Commerce: From Novice to Professional, Why ERP? A Primer on SAP Implementation, Project 2000 for Dummies Quick Reference (For Dummies Quick Reference), E-Business Essentials (Creating Success), Internet Marketing, Call to Action: Secret Formulas to Improve Online Results, LEGO Spybotics Secret Agent Training Manual (Technology in Action Series), Theoretical Computer Science: Introduction to Automata, Computability, Complexity, Algorithmics, Randomization, Communication, and Cryptography (Texts ... Computer Science: An EATCS Series) |
