Publication date: 2000-03-20
Dewey code: 658.84
RRP: £21.99
Price: £12.79
Review Email Marketing / John Wiley & Sons:In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one. You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example. The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. [+]-Sandra Vogel.
Publication date: 2007-10-11
Dewey code: 658
RRP: £59.00
Price: £48.39
Review Social Networks and the Semantic Web (Semantic Web and Beyond) / Springer-Verlag New York Inc.:
Publication date: 2002-10-31
Dewey code: 658.88
RRP: £62.00
Price: £58.87
Review Implementing Electronic Card Payment Systems (Artech House Computer Security Series) / Artech House:
Publication date: 2001-12-05
Dewey code: 005.276
RRP: £26.99
Price: £16.77
Review Strategies for Web Hosting and Managed Services / John Wiley & Sons:
Authors
- Patrick Dunleavy
- Simon Bastow
- Jane Tinkler
- Helen Margetts
Dewey code: 352.3802854678
RRP: £18.99
Price: £16.06
Review Digital Era Governance: IT Corporations, the State, and E-government / OUP Oxford:
Creator: Adam Jolly
Publication date: 2003-02-28
Dewey code: 658.054678
RRP: £50.00
Price: £5.99
Review The Secure Online Business: E-Commerce, IT Functionality and Business Continuity / Kogan Page Ltd:
Authors
- James Robertson
- Suzanne Robertson
Publication date: 1998-03-01
Dewey code: 004
RRP: £35.99
Price: £23.75
Review Complete Systems Analysis: The Workbook, the Textbook, the Answers / Dorset House Publishing Co Inc.,U.S.:
Publication date: 2001-12-06
Dewey code: 601
RRP: £12.50
Price: £9.71
Review Bodies in Technology (Electronic Mediations) / University of Minnesota Press:
Publication date: 2008-08-09
RRP: £9.95
Price: £9.45
Review Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, ... and Promotion of an Internet Business / Emereo Pty Limited:
Publication date: 2001-08-15
Dewey code: 650.13
RRP: £16.50
Price: £8.15
Review Professional Networking for Dummies (For Dummies) / John Wiley & Sons:
Publication date: 2004-06-25
Dewey code: 381.177
RRP: £14.99
Price: £2.09
Review EBay Timesaving Techniques for Dummies (For Dummies (Computers)) / John Wiley & Sons:
Publication date: 1998-12
Dewey code: 658.812
RRP: £24.99
Price: £11.20
Review Online Customer Care: Applying Today's Technology to Achieve World-class Customer Interaction / McGraw-Hill Inc.,US:
Authors
- David Clay Whybark
- F. Robert Jacobs
Dewey code: 658
RRP: £38.99
Price: £12.03
Review Why ERP? A Primer on SAP Implementation / McGraw-Hill Higher Education:
Authors
- Gerry McGovern
- Catherine O'Dowd
- Rob Norton
Dewey code: 070.57973
RRP: £21.99
Price: £10.14
Review The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers / Financial Times/ Prentice Hall:
Edition: 2Rev Ed
Publication date: 2007-07-24
Dewey code: 658.4033
RRP: £49.00
Price: £43.33
Review FUZZY LOGIC FOR BUSINESS, FINANCE, AND MANAGEMENT (2ND EDITION) (Advances in Fuzzy Systems - Applications & Theory) / World Scientific Publishing:
Authors
- Great Britain. Office of Government Commerce
Dewey code: 658
RRP: £65.00
Price: £56.04
Review Service Delivery: Part 17 (IT Infrastructure Library) / Stationery Office Books:
Publication date: 1999-01-03
Dewey code: 005.1068
RRP: £17.50
Price: £6.00
Review Open Sources: Voices from the Open Source Revolution / O'Reilly Media, Inc.:It is described as a grass roots revolution. The age of freely available source code for all, developed by thousands of programmers around the world for anyone to access has dawned. As the editors point out, science is an ultimately Open Source enterprise. Why not computer programs? For in the end the discovery process must be served by the sharing of information to enable others to go where one cannot. In this revealing book, 14 of the acknowledged leaders of the Open Source revolution present a reasoned and powerful argument to sustain a new type of software industry powered by people who themselves do not see programming as work but as a satisfying intellectual exercise. It's an attitude which has helped lead to exciting developments now used worldwide-among them the fast growing Linux operating system, Emacs, described as the world's best editor and Perl, now the most popular of all scripting languages. For the computer user Open Source brings what Bruce Perens of Open Source Initiative describes as a bill of rights-free upgrades when you need them, free switch of software when changing from Mac to PC being among them. And he highlights the fact that those who don't make their programs Open Source now find it difficult to compete with those who do. All in all, an intriguing look at revolution that in time will affect every computer user. A thought provoking read. [+]-Stuart Russell.
Publication date: 2001-02-09
Dewey code: 332.6402854678
RRP: £20.50
Price: £0.48
Review Electronic Trading Masters: Secrets from the Pros (Wiley Online Trading for a Living) / John Wiley & Sons:
Edition: New Ed
Publication date: 2002-01-31
Dewey code: 621
RRP: £8.99
Price: £13.90
Review Crypto: Secrecy and Privacy in the New Cold War (Penguin Press Science) / Penguin Books Ltd:Author Steven Levy, deservedly famous for his enlightening Hackers, tells the story of the cypherpunks, their foes, and their allies in Crypto; if the National Security Agency (NSA) had wanted to make sure that strong encryption would reach the masses, it couldn't have done much better than to tell the cranky geniuses of the world not to do it. From the determined research of Whitfield Diffie and Marty Hellman, in the face of the NSA's decades-old security lock, to the commercial world's turn-of-the-century embrace of encrypted e-commerce, Levy finds drama and intellectual challenge everywhere he looks. Although he writes, "Behind every great cryptographer, it seems, there is a driving pathology", his respect for the mathematicians and programmers who spearheaded public key encryption as the solution to Information Age privacy invasion shines throughout. Even the governmental bad guys are presented more as hapless control fetishists who lack the prescience to see the inevitability of strong encryption as more than a conspiracy of evil. Each cryptological advance that was made outside the confines of the NSA's Fort Meade complex was met with increasing legislative and judicial resistance. Levy's storytelling acumen tugs the reader along through mathematical and legal hassles that would stop most narratives in their tracks-his words make even the depressingly silly Clipper chip fiasco vibrant. Hardcore privacy nerds will value Crypto as a review of 30 years of wrangling; those readers with less familiarity with the subject will find it a terrific and well-documented launching pad for further research. From notables like Phil Zimmerman to obscure but important figures like James Ellis, Crypto dishes the dirt on folks who know how to keep a secret. -Rob Lightner.
Publication date: 2007-06-28
Dewey code: 658.872
RRP: £16.99
Price: £8.09
Review Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets: Pay Per Click Advertising Secrets Revealed / Atlantic Publishing Co:
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Email Marketing, Social Networks and the Semantic Web (Semantic Web and Beyond), Implementing Electronic Card Payment Systems (Artech House Computer Security Series), Strategies for Web Hosting and Managed Services, Digital Era Governance: IT Corporations, the State, and E-government, The Secure Online Business: E-Commerce, IT Functionality and Business Continuity, Complete Systems Analysis: The Workbook, the Textbook, the Answers, Bodies in Technology (Electronic Mediations), Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, ... and Promotion of an Internet Business, Professional Networking for Dummies (For Dummies), EBay Timesaving Techniques for Dummies (For Dummies (Computers)), Online Customer Care: Applying Today's Technology to Achieve World-class Customer Interaction, Why ERP? A Primer on SAP Implementation, The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers, FUZZY LOGIC FOR BUSINESS, FINANCE, AND MANAGEMENT (2ND EDITION) (Advances in Fuzzy Systems - Applications & Theory), Service Delivery: Part 17 (IT Infrastructure Library), Open Sources: Voices from the Open Source Revolution, Electronic Trading Masters: Secrets from the Pros (Wiley Online Trading for a Living), Crypto: Secrecy and Privacy in the New Cold War (Penguin Press Science), Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets: Pay Per Click Advertising Secrets Revealed |
