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Review Signet Classics  / The Autobiography of Andrew Carnegie and the Gospel of Wealth (Signet Classics) Creator: Gordon Hutner
Publication date: 2006-11-07
Dewey code: 338.7672092
RRP: £3.88
Price: £0.98

Review The Autobiography of Andrew Carnegie and the Gospel of Wealth (Signet Classics) / Signet Classics:


Review Hodder Paperbacks  / The Wolf of Wall Street Publication date: 2008-09-04
RRP: £7.99
Price: £3.60

Review The Wolf of Wall Street / Hodder Paperbacks:


Review Bloomsbury Publishing PLC  / The Snowball: Warren Buffett and the Business of Life Publication date: 2008-09-29
Dewey code: 332.6092
RRP: £25.00
Price: £12.48

Review The Snowball: Warren Buffett and the Business of Life / Bloomsbury Publishing PLC:


Review Crown Business  / The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future Edition: 1
Publication date: 2008-09-02
Dewey code: 338.7622338092
RRP: £15.05
Price: £8.74

Review The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future / Crown Business:


Review Capstone  / Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series) Edition: 3rd Edition
Publication date: 2007-03-02
Dewey code: 338.04092
RRP: £9.99
Price: £4.20

Review Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series) / Capstone:

Des Dearlove is no stranger to singing the praises of the corporate great and good. As an author and journalist, Mr Dearlove has also undertaken a study of the mighty Bill Gates in the same BigShots series. Here, as with Gates, a top businessman is anatomised through the medium of a business guide. We are promised "10 secrets of the world's greatest brand-builder" but what we get is more hagiography than inside track. This is somewhat surprising given the book's opening challenge, viz. do we "see him (Branson) as the bearded crusader or simply capitalism with a hairy face?" After 160 pages of almost unadulterated praise, agreeing with the second statement might well be prosecutable under crimes against the state. Mr Dearlove, you are well named indeed. On the other hand, Business the Branson Way positively brims with the snappy titles that make the author such a sharp practitioner of this genre. "Beard faced cheek"; "All teeth and no trousers"; "Have brand will travel" give the book a pacey feel. As Dearlove herds his text forward with admirable alacrity so he is careful to match speed with prudence in a series of bulleted reminders at the end of chapters. [+]
Not the most objective study but lively enough for your next three-hour flight. -Jasper Reid.

Review John Wiley & Sons  / The Warren Buffett Way Creator: Kenneth L. Fisher
Edition: 2nd Edition
Publication date: 2005-10-25
Dewey code: 332.6
RRP: £8.99
Price: £3.95

Review The Warren Buffett Way / John Wiley & Sons:


Review Ballantine Books  / Trump: Think Like a Billionaire: Everything You Need to Know about Success, Real Estate, and Life Edition: Reprint
Publication date: 2005-09-30
Dewey code: 658.4
RRP: £5.70
Price: £1.48

Review Trump: Think Like a Billionaire: Everything You Need to Know about Success, Real Estate, and Life / Ballantine Books:


Review Hyperion  / Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time Publication date: 1998-12-31
Dewey code: 647.4573092
RRP: £11.99
Price: £2.24

Review Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time / Hyperion:

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all. " -Theda Ross.

Review Penguin Books  / Let My People Go Surfing: The Education of a Reluctant Businessman Publication date: 2006-08-29
Dewey code: 658.4083
RRP: £16.00
Price: £5.19

Review Let My People Go Surfing: The Education of a Reluctant Businessman / Penguin Books:


Review John Wiley & Sons  / Reminiscences of a Stock Operator Edition: Reprint
Publication date: 1994-06-01
Dewey code: 332.64273
Price: £14.99

Review Reminiscences of a Stock Operator / John Wiley & Sons:

Stock investing is a relatively recent phenomenon and the inventory of true classics is somewhat slim. When asked, people in the know will always list books by Benjamin Graham, Burton G Malkiel's A Random Walk Down Wall Street, and Common Stocks and Uncommon Profits and Other Writings by Philip A. Fisher. You'll know you're getting really good advice if they also mention Reminiscences of a Stock Operator by Edwin Lefèvre. Reminiscences of a Stock Operator is the thinly disguised biography of Jesse Livermore, a remarkable character who first started speculating in New England bucket shops at the turn of the century. Livermore, who was banned from these shady operations because of his winning ways, soon moved to Wall Street where he made and lost his fortune several times over. What makes this book so valuable are the observations that Lefèvre records about investing, speculating, and the nature of the market itself. For example: It never was my thinking that made the big money for me. It always was my sitting. Got that? My sitting tight! It is no trick at all to be right on the market. [+]
You always find lots of early bulls in bull markets and early bears in bear markets. I've known many men who were right at exactly the right time, and began buying or selling stocks when prices were at the very level which should show the greatest profit. And their experience invariably matched mine-that is, they made no real money out of it. Men who can both be right and sit tight are uncommon. If you've ever spent weekends and nights puzzling over whether to buy, sell, or hold a position in whatever investment-be it stock, bonds, or pork bellies, you'll be glad that you read this book. Reminiscences of a Stock Operator is full of lessons that are as relevant today as they were in 1923 when the book was first published. -Harry C Edwards.

Review Simon & Schuster  / How I Raised Myself from Failure to Success in Selling Edition: New edition
Publication date: 2004-04-19
Dewey code: 658.85
RRP: £7.99
Price: £2.97

Review How I Raised Myself from Failure to Success in Selling / Simon & Schuster:


Review Virgin Books  / Losing My Virginity: The Autobiography Edition: Rev Ed
Publication date: 2007-08-09
RRP: £10.99
Price: £5.79

Review Losing My Virginity: The Autobiography / Virgin Books:

Love him or loathe him, you've got to admit it, Richard Branson has drive. And guts. And enough ambition to sink a battleship-or perhaps that should be a jumbo jet-or even a whole company of jumbos if the Virgin Atlantic/British Airways debacle (which takes up a huge chunk of this already huge tome) is anything to go by. Branson's autobiography makes immensely fascinating reading. Whatever you think of Britain's most famous entrepreneur, the odds are that you will enjoy reading his autobiography. You may snort at descriptions of his "poor" childhood-spent eating bread and dripping while living in a house the majority of us visit on Bank Holidays and attending a "minor" public school. You may groan at memories of early initiative tests: how about being ejected from the family car and told by his mother to find his way home-at the age of four? You may flinch at accounts of his early business days as an unwashed, unshod, hippy magazine publisher living en famille with his staff in the crypt of a West London church. But, all in all, you'll get to understand where the guy's coming from-man. And, like the man himself, there's no holds barred here. Richard bares his soul, from childhood, school days (cheating at exams), loves and losses (lost one wife when a spot of wife-swapping went drastically wrong-for him), death-defying adventures (yes, the balloons are all there), to the rise and rise of the Virgin empire. [+]
His interviews for Student magazine and the early days of Virgin Music read like a chronicle of popular music and culture in the late 20th century. Famous names bounce off every page. Prepare to be enthralled by the life and times of a walking publicity machine. -Carey Green.

Review Owl Books,U.S.  / The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the American Supereconomy Edition: Reprint
Publication date: 2006-10-09
Dewey code: 338.04092273
RRP: £10.99
Price: £5.42

Review The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the American Supereconomy / Owl Books,U.S.:


Review Crimson Publishing  / Business Nightmares: When Entrepreneurs Hit Crisis Point... Edition: First
Publication date: 2008-05-01
RRP: £17.99
Price: £8.99

Review Business Nightmares: When Entrepreneurs Hit Crisis Point... / Crimson Publishing:


Review Headline  / Jack: Straight from the Gut Publication date: 2003-12-22
Dewey code: 920
RRP: £8.99
Price: £1.50

Review Jack: Straight from the Gut / Headline:

It's hard to think of a CEO that commands as much respect as Jack Welch. In Jack: What I've Learned Leading a Great Company and Great People, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. Beginning with Welch's childhood in Salem Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality"-a dislike that would help earn him the nickname "Neutron Jack. " In spite of its 496 pages, Jack: Straight from the Gut is a quick read that any student or manager would do well to consider. -Harry C Edwards It's hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. [+]
What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality"-a dislike that would help earn him the nickname "Neutron Jack". In spite of its 496 pages, Jack: Straight from the Gut is a quick read that any student or manager would do well to peruse. -Harry C. Edwards.

Review Viking  / What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism Publication date: 2008-08-07
RRP: £12.99
Price: £6.68

Review What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism / Viking:


Review Southbank Publishing  / Confessions of an Advertising Man Edition: New Ed
Publication date: 2004-08-01
Dewey code: 659
RRP: £9.99
Price: £3.99

Review Confessions of an Advertising Man / Southbank Publishing:


Review John Wiley & Sons  / Reminiscences of a Stock Operator (A Marketplace Book) Creator: William J. ONeil
Edition: Illustrated Edition
Publication date: 2004-10-28
Dewey code: 332
RRP: £19.99
Price: £11.68

Review Reminiscences of a Stock Operator (A Marketplace Book) / John Wiley & Sons:


Review St. Martin's Griffin  / Flash of Genius: And Other True Stories of Invention Publication date: 2008-09-02
Dewey code: 338
RRP: £8.35
Price: £4.72

Review Flash of Genius: And Other True Stories of Invention / St. Martin's Griffin:


Review Vintage Books USA  / Titan: The Life of John D. Rockefeller, Sr. Publication date: 2004-03
Dewey code: 338.7622382092
RRP: £18.00
Price: £8.01

Review Titan: The Life of John D. Rockefeller, Sr. / Vintage Books USA:


Models & Brands:
The Autobiography of Andrew Carnegie and the Gospel of Wealth (Signet Classics), The Wolf of Wall Street, The Snowball: Warren Buffett and the Business of Life, The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future, Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series), The Warren Buffett Way, Trump: Think Like a Billionaire: Everything You Need to Know about Success, Real Estate, and Life, Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time, Let My People Go Surfing: The Education of a Reluctant Businessman, Reminiscences of a Stock Operator, How I Raised Myself from Failure to Success in Selling, Losing My Virginity: The Autobiography, The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the American Supereconomy, Business Nightmares: When Entrepreneurs Hit Crisis Point..., Jack: Straight from the Gut, What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism, Confessions of an Advertising Man, Reminiscences of a Stock Operator (A Marketplace Book), Flash of Genius: And Other True Stories of Invention, Titan: The Life of John D. Rockefeller, Sr.

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